Influencing Factors and Countermeasures of Cross-border E-commerce Export of Agricultural Products in China

Agricultural products have always been China's traditional trade products, but the export situation of agricultural in China recent years is not optimistic. With rapid development Internet economy, cross-border e-commerce as a new model rising rapidly, and exports are also affected. Due to imperfection logistics system technology, asymmetric information access both parties, inconsistent quality standards export, lack relevant talent reserves these problems hinder further products. This paper puts forward corresponding countermeasures suggestions for promote better